Back

What is The League of Darkness?

Got a passion for the Kraken? The League of Darkness and the most loyal Kraken fans with a ton of exclusives and benefits:

  • Prove your loyalty and earn credits to claim amazing Kraken merchandise.
  • Regular competitions for amazing Kraken prizes.
  • Access to exclusive cocktail recipes, tutorials and mixology masterclasses.
  • 24hr+ early access to amazing Kraken events and limited edition bottles.
  • And much, much more!

How do I earn credits?

  • Purchase Kraken Rum
  • Recruit fellow Kraken drinkers to The League
  • Learn how to make Kraken rum cocktails with the Beast’s Bartender himself
  • Wear Kraken apparel and display your loyalty
  • Getting involved in Kraken Rum content and competitions
  • And many more dark deeds the Kraken will task you with throughout the year

So what are you waiting for?

Join now


What is The League of Darkness?

Got a passion for the Kraken? The League of Darkness and the most loyal Kraken fans with a ton of exclusives and benefits:

  • Prove your loyalty and earn credits to claim amazing Kraken merchandise.
  • Regular competitions for amazing Kraken prizes.
  • Access to exclusive cocktail recipes, tutorials and mixology masterclasses.
  • 24hr+ early access to amazing Kraken events and limited edition bottles.
  • And much, much more!



How do I earn credits?

  • Purchase Kraken Rum
  • Recruit fellow Kraken drinkers to The League
  • Learn how to make Kraken rum cocktails with the Beast’s Bartender himself
  • Wear Kraken apparel and display your loyalty
  • Getting involved in Kraken Rum content and competitions
  • And many more dark deeds the Kraken will task you with throughout the year



So what are you waiting for?

Join now

What is The League of Darkness?

The League of Darkness rewards the very best independent UK bars, where members enjoy a host of both business and personal benefits as well as a ton of support and content. 

Stock the Kraken Rum and join the most iconic, exclusive club in the drinks industry!

Why should I join it?

  • POS: Incredible Point of Sale, from printed posters to glassware, to full wall, hand-painted murals – all totally free of charge.
  • EARN POINTS: Earn points for serving the Kraken Rum and showing your loyalty.
  • CLAIM REWARDS: Points = Rewards. Kraken Rum and customised merchandise including t-shirts, hoodies and very rare one-off creations.
  • WIN: Win rare and wonderful Kraken Rum merchandise for you and your bar!
  • ADVICE AND TRAINING: Industry relevant advice, valuable content and access to staff training.

How do I earn points?

  • Sell, stock and reorder Kraken Rum
  • Promote Kraken Rum in your bar
  • Recruit drinkers to The League of Darkness
  • Watch and read Kraken Rum content
  • Wear the Kraken to work
  • Order and display POS

Why should I stock The Kraken?

  • Kraken is the no.1 premium spiced rum in the UK.
  • Spiced rum is the fastest growing rum sub category in the UK.
  • Kraken is outpacing the growth of spiced rum in the on trade.
  • It’s versatile. Kraken is equally at home as a sipping rum as it is when part of a cocktail.

So what are you waiting for?

Join Now